Luise-Marie Trantow - Hochschule Hannover

Dopamin Rush – Hochschule Hannover

Luise-Marie Trantow (25) is a designer and graduate of the Hochschule Hannover. During her studies, she continuously refined her creative approach, developing a strong interest in the relationship between color, form, and material. From an early age, she has been fascinated by the contrast between bold, vibrant colors and muted, grey, and more restrained tones. This interplay of opposites has become a defining element of her design language and is a recurring theme throughout her collections. She is particularly interested in the balance between loudness and subtlety, dynamism and order, as well as emotion and clarity. Her collections are characterized by a balance of experimentation and precision, reflecting her passion for visual contrasts and their ability to create tension, harmony, and meaning. Through her designs, she seeks to demonstrate that opposing elements can coexist and strengthen one another, resulting in compelling and distinctive creative work.

She explores the relationship between ADHD, dopamine, and internet addiction in her Bachelors Collection “Dopamin Rush”. The collection examines how digital media and constant stimulation influence attention, behavior, and the search for rewarding experiences.A central design element is the integration of cables, symbolizing the continuous connection between people and technology. Visually, the collection is defined by the contrast between vibrant colors and grayscale tones. The colorful looks represent dopamine—the neurotransmitter associated with pleasure, reward, and stimulation—while the grayscale garments reference the practice of switching a smartphone display to grayscale, a method often used to reduce screen addiction and encourage more mindful technology use. By combining these opposing visual languages, the collection reflects the tension between digital overstimulation and the desire for focus and balance. It translates a contemporary psychological and social phenomenon into a wearable narrative, inviting viewers to reflect on their own relationship with technology and attention.

Photographer: Ben Kümmel @nebacul