Friederike Wichern - Hochschule Hannover

MÄDCHENBANDE – Hochschule Hannover

Inspired by personal childhood memories, pop culture and nostalgia, Friederike Wichern creates collections that evoke emotions and tell stories. Her design process is often guided by intuitive, childlike instincts. Craftsmanship, second-hand materials and fun take centre stage, as a deliberate emphasis on emotional appeal and slow fashion. BRING BACK FUN IN FASHION! Inspired by personal childhood memories, pop culture and nostalgia, Friederike Wichern creates collections that tell stories. Her design process is often guided by intuitive, childlike instincts. Craftsmanship, second-hand materials and fun are at the heart of her work, as a conscious celebration of emotionality and slow fashion.

BRING BACK FUN IN FASHION!

Collection: ‘MÄDCHENBANDE’

From the childhood dream of becoming a pop star to a critical exploration of girlhood, nostalgia and pop culture: this collection challenges stereotypical images of girls such as the shy girl, the ‘it’ girl or the nerd girl. Inspired by personal memories, it celebrates the facets of being a girl and the freedom to define one’s own identity. From the childhood dream of becoming a pop star to a critical exploration of girlhood, nostalgia and pop culture: this collection challenges stereotypical images of girls such as the ‘shy girl’, the ‘it-girl’ or the ‘nerd girl’. Inspired by personal memories, it celebrates the many aspects of girlhood and the freedom to define one’s own identity.

Credits:
Fotos:
Moritz Heck @heck.moritz
Yael Wagner @yaelwagnr
Talents:
Annie Tchassanti @nichtannie
Livia Fides Ley @liviafides
Zoe-Marie Nieswandt @zoeniies
Mina Sickel @mina_conciella
Assil Ismail @assil_u_u
Assistant:
Antonia Brünn @typicaltoto
Video:
Franka Pelle @frankapelli
Annabelle von Wussow @annabellevonwussow
Collaborations:
Pappmaché art @Lauranichts
Keramik Jewlery @Keramikgarage
Filz Hut @Raum23kopfbedeckungen