Diana König - Hochschule für Technik und Wirtschaft Berlin

Digital Physical – Was ist Real? – Hochschule für Technik und Wirtschaft Berlin

The collection explores the question of what reality means in an increasingly digitalised world. Through the use of artificial intelligence in the design process, visual worlds are created that oscillate between simulation and reality. It is based on the observation that digital images and virtual spaces are no longer mere representations, but actively shape and transform our perception of reality.

A central element of the collection is the interplay of illusion and distortion. AI-generated faces are transferred onto fabrics and integrated as prints into physical garments. This creates a visual shift between body and image: the human body is no longer clearly readable, but fragmented, layered, and reinterpreted. This effect is particularly evident in the blouse, where the placement of the faces interacts with the natural lines of the body, resulting in an unsettling and almost surreal perception.

Visually, the collection moves between two extremes: a smooth, perfect, almost sterile digital aesthetic and a raw, material, imperfect physical reality. These contrasts are reflected in silhouettes, materials, and surfaces. Inspired by lucid dreaming, in which reality can be consciously manipulated, the collection can be understood as a visual translation of a state between control and loss of control.

The collection is therefore not only an aesthetic exploration, but also a critical reflection on the role of fashion in a time when reality is increasingly constructed, simulated, and individualised.

Berlin-based fashion designer Diana König works at the intersection of fashion, emotion, technology, and digital identity. Her designs bridge physical and virtual worlds, combining sculptural silhouettes, emotional storytelling, and digital innovation to create immersive visual experiences.

A key focus of her practice is the relationship between artificial intelligence and fashion design. As a student research assistant in the LIV project at HTW Berlin, she explored how AI, digital visualisation, and virtual environments can influence creative processes and redefine the future of fashion. Alongside her conceptual work, Diana König gained practical industry experience through collaborations with emerging artists such as Vanes and Merit, as well as an internship at Taskin Goec. An important part of her creative development was her exchange year at AMFI Amsterdam, where she deepened her knowledge of digital fashion design and CLO3D.

Fotograf*in: Max Pfeufer  @max_pfeufer

Model: Julia Lindemann  @julia.mlia

Hair & Make-up: Emanie Sherin  @emaniembrace