Anastasia Samkovez - Hochschule für angewandte Wissenschaft Hamburg

GOP Couture – Hochschule für angewandte Wissenschaft Hamburg

The collection GOP Couture combines the raw, rebellious aesthetic of the Gopnik subculture with the elegance, craftsmanship and individuality of couture. At its core are key elements of Gopnik culture – tracksuits, leather jackets, athletic cuts and references to Soviet-era everyday aesthetics. These are reinterpreted through draping techniques, flowing silhouettes and a conscious use of clichés. It is not just about visual contrasts, but also about engaging with social tensions: supposed beauty and ugliness, high and low class, masculinity and femininity. The collection offers a new perspective on identity in fashion by bringing seemingly incompatible worlds into creative dialogue, intentionally blurring boundaries and placing them in a new, contemporary context.

From early on, fashion was a means of communication for me. Today, I use it to translate personal experiences, memories, observations and the stories of others into form. I am drawn to detail, contrasts and the deliberate mix of styles – the tension between reference and originality. By merging various aesthetic influences, an independent visual language unfolds, gradually revealing and defining itself.