Henrik Höfer - Hochschule Niederrhein

Ungebügelt – Hochschule Niederrhein

The “Ungebügelt” collection features comfortable and distinctly unique clothing for artists. This capsule collection features a curated color palette that works just as well on stage as it does in everyday life. Inspiration was drawn from everything within the pop-cultural sphere of the hip-hop movement. Accordingly, loose silhouettes meet Pop Art. Berlin-based rapper and producer Morten serves as the collection’s ambassador. His creative fire was instrumental in shaping the design language and the logo motif. -Hip-hop and rap are the canvas; Morten’s music is the color palette.- Both Morten and hip-hop have their musical roots in America. As a nod to this, the cat mascot stands for identification with and reverence for artists. From two outfits for the perfect stage show, the journey takes you through a studio session to a restaurant visit and back to the couch. In addition to illustrated books and card games, merchandise for the collection will also be available at WWW.UNGEBUEGELT-ATELIER.COM. 

My name is Henrik Höfer, and ever since high school, you’ll always find me with a sketchbook in hand. For me personally, studying fashion design was about mastering another craft to bring my art to life. On the side, I’ve taught myself tattooing, tufting, graffiti, 3D printing, watercolor and acrylic painting, book and card game design, and, of course, sewing. 

In my experience, restaurants that try to offer as much as possible may have a wide variety of products, but nothing really tastes that good. For me, it’s the opposite. Whenever I teach myself something new, my other passions benefit from it as well. For example, my acrylic painting has had a major influence on how I approach my clothing designs.  

In the future, I’d like to take on even more projects where I can combine several things I enjoy doing. 

Model: Morten @morten21moabit https://immerready.com/ 

Foto: Jung Visuals / Sammy3030